Launching Dando Drilling’s Infinity Range of Rig

Since coming back into British hands in 2019, Dando Drilling has been strengthening its global reputation as a leading manufacturer of drilling rigs and equipment, with the support of BlytheRay.
Under a new management team and with fresh investment, Dando has undergone transformational change to streamline and revitalise the company. These efforts culminated with Dando’s innovative new rig design, the Infinity Range.

To celebrate the Infinity Range, BlytheRay organised a launch day at Dando’s factory in West Sussex with clients, journalists and local dignitaries, including the Lord-Lieutenant of West Sussex, Mrs. Susan Pyper. The event was followed by a visit from the Right Honourable Nicolas Gibb, MP for Bognor Regis and Littlehampton, and then Minister of State (Education).

Prior to the launch day, BlytheRay generated awareness of the new range through coordinated social media campaigns. The team also worked with Dando to curate the language used in the product brochure and draft targeted press releases.